Our very first piece of broadcast media created at ARGONAUT was VW's 2014 Super Bowl spot, won in a shootout with their AOR, Deutsch. We had to get a hard hitting claim built into a film entertaining enough to put on the big game. This was the result.
http://www.adweek.com/brand-marketing/ad-day-volkswagen-gets-its-wings-2014-super-bowl-commercial-155270/
https://www.usatoday.com/story/money/business/2014/01/28/volkswagen-super-bowl-advertisements-super-bowl-commercials/4824823/