Coca-cola had lost it's relevance around the world. We needed to create a campaign that would re-invigorate the brand in 192 countries around the world. "The Coke Side of Life" campaign, which later became the "Open Happiness" campaign, had countless executions over the years all ending on the iconic bottle. We launched the campaign with the highly-awarded "Happiness Factory" film which was the highest performing spot in the history of the company. No small feat when you're competing against some of the most iconic ads ever made, including "Hilltop" and "Mean Joe Green".
http://adage.com/article/the-creativity-awards/2007-creativity-award-winner-coca-cola-coke-side-life-campaign/119093/
http://www.psyop.com/work/reviving-the-coca-cola-brand-with-emmy-nominated-advertising
https://thisisnotadvertising.wordpress.com/2011/07/05/coca-cola-happiness-factory-saga/