Cisco, facing commoditization of all of it’s products from foreign competitors, asked us to find them a new north star that would galvanize the company’s 80,000 employees and help investors understand where the company was heading. We brought them a new tagline, “Tomorrow starts here”, and launched a fully integrated global campaign that launched with this film.
Cisco, facing commoditization of all of it’s products from foreign competitors, asked us to find them a new north star that would galvanize the company’s 80,000 employees and help investors understand where the company was heading. We brought them a new tagline, “Tomorrow starts here”, and launched a fully integrated global campaign that launched with this film.
https://newsroom.cisco.com/press-release-content?type=webcontent&articleId=1114539
http://allthingsd.com/20121210/cisco-aims-to-wake-up-sleepy-brand-with-new-campaign/